Wicked Smart Golf Podcast Advertising - Audience, Sponsors & Contact

Overview

Wicked Smart Golf offers an insightful and strategic approach to improving golf performance, diverging from traditional swing mechanics. Host Michael Leonard, an experienced golfer and writer, guides listeners through mastering the mental game, optimizing course management, and developing highly effective practice routines. The podcast features a blend of solo episodes and expert interviews with renowned golf coaches, performance psychologists, and elite players, providing actionable advice on topics like Zen putting, building mental discipline, and simulating pressure. Aimed at golfers from recreational to competitive levels, this podcast is ideal for those seeking to lower scores and enhance consistency by cultivating a 'wicked smart' mindset, rather than solely relying on physical technique. It's a go-to resource for anyone looking to play more intelligently and enjoy the game more deeply.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,092

Est. Podcast Downloads

2,680

Av. Youtube Views

1,412

YouTubers Subscribers

15k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

GOOD

63%

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The Bottom Line

This show has an estimated 4.1K audience size, runs 63% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Michael Leonard

Michael Leonard manages Wicked Smart Golf, a performance platform dedicated to lowering handicaps through strategy and psychology. A professional writer who has authored over two million words on the sport, Leonard utilizes his background in collegiate and competitive tournament play to advise athletes on course management. He frequently employs the DECADE system to simplify statistical analysis for amateurs and hosts the Wicked Smart Golf Podcast, featuring discussions with elite coaches like Jim McLean and World Long Drive champions. Leonard offers a specific perspective for brands by emphasizing performance improvement without technical swing changes, focusing instead on speed training protocols and cognitive discipline. His recent series, Road to +5 Handicap, documents his pursuit of elite status through USGA and Arizona Golf Association events. This documentation of high-level competitive play serves as a case study for the training aids and biometric technologies he integrates into his routine, demonstrating their utility in high-pressure environments.

Age: 38 years
Nationality: American
Education: Bachelor's Degree, California State University San Bernardino

Age: 38 years
Nationality: American
Education: Bachelor's Degree, California State University San Bernardino

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17
Wicked Smart Golfwickedsmartgolf.com	Wicked Smart Golf		2		2	2	1	1			2	1		2	2	3	2	1	1	2	3	Core Performer 67%
HiiTs Golfhiitsgolf.com	HiiTs Golf	5		1	1	2			1				2		1	2	1		1		1	Core Performer 50%
T-Mobilet-mobile.com	T-Mobile									2				2	2		1	1	1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Wicked Smart Golf	$2,178	-13.3%	100%	100%	34.0ad units	Core Performer
Golf Forever	$1,477	+108.2%	100%	88%	24.0ad units	Core Performer
HiiTs Golf	$1,270	-55.8%	100%	95%	20.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

522: Michael Leonard - The +5 Quest & Becoming a Wedge Wizard

0:00 / 0:23

Direct Response

5

#1

Run on 1x episode

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