The Supermassive Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Supermassive Podcast offers an engaging and accessible journey through the cosmos, hosted by science journalist Izzie Clarke and astrophysicist Dr. Becky Smethurst. It explores the latest astronomical research, delves into historical discoveries from the Royal Astronomical Society archives, and answers listener questions on a wide array of space-related topics, from black holes to the history of Mars. With a blend of expert insights, current scientific news, and historical context, the podcast caters to curious minds eager to understand the universe. It distinguishes itself by making complex topics digestible, fostering listener interaction through Q&A segments, and providing practical stargazing tips, making it ideal for both seasoned space enthusiasts and newcomers to astronomy.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,300

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

1%

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The Bottom Line

This show has an estimated 6.3K audience size, runs 1% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

The Supermassive Podcast

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Recent Campaigns

	Advertisers	Week6/8	Week6/22	Week7/20	Week8/3
Capital Onecapitalone.com	Capital One	1		3		Test in progress 17%
Krogerkroger.com	Kroger	1	3			Test in progress 17%
Thompson Reuters Co-Counseltr.com	Thompson Reuters Co-Counsel		2		2	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Vertex information technology & services	$583	0.0%	0%	100%	9.0ad units	Core Performer	+1
Sequoia Capital venture capital & private equity	$485	0.0%	0%	100%	5.0ad units	Core Performer	+1
Acast online media	$479	-64.8%	0%	67%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2026: The year in space... And at sea?!

0:00 / 0:22

Direct Response

2

#1

Run on 1x episode

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