The Square Ball is a cornerstone of the Leeds United Football Club fan community, originating as a printed fanzine in 1989 and evolving into a multifaceted digital media outlet. This collective, driven by passionate supporters like Dan Moylan, Michael Normanton, and Daniel Chapman, provides fervent and insightful coverage of everything related to LUFC. Operating across a popular website, active social media channels like Twitter and Instagram, and a thriving YouTube channel, The Square Ball produces a range of content including in-depth match analysis, immediate post-match reactions, historical features, and interviews with former players, journalists (such as Phil Hay and Beren Cross), and club figures. Their multi-award-winning podcast network is a central element, featuring various shows that delve into tactics, transfers, fan culture, and the emotional journey of following the team. Known for its honest, often humorous, and sometimes irreverent commentary, the platform embodies the voice of the Leeds United fanbase. They actively engage their community through live streams, Q&A sessions, and a paid membership service (TSB+) offering exclusive content and benefits. The Square Ball is not just a media outlet but a hub for supporters, fostering connection and shared experience, further demonstrated by their successful charity fundraising efforts for local causes. They have also expanded into merchandise, selling apparel, mugs, and the fanzine itself. Their long history and adaptation to new media formats solidifies their position as a significant and influential voice within the football fan media landscape.