The Sleep Is A Skill Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Sleep Is A Skill Podcast offers an in-depth, science-backed exploration into optimizing sleep, positioning it as a fundamental skill for overall health. Host Mollie Eastman (McGlocklin) engages with leading experts in chronobiology, respiratory science, and building biology to uncover practical strategies and often-overlooked environmental factors impacting sleep quality. Episodes delve into topics such as the hidden sleep killers in home environments, the critical link between breathing and deep sleep, and the application of advanced technology for sleep enhancement. This podcast is ideal for individuals seeking to move beyond conventional sleep advice, offering actionable insights for those committed to improving their well-being through a deeper understanding of sleep science and behavioral change. It appeals to wellness enthusiasts, biohackers, and anyone looking to transform their sleep and, consequently, their health.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,440

Instagram

23k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 99% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Mollie Eastman

Mollie Eastman operates as a sleep investigator and consultant, treating rest as a technical skill developed through behavioral and environmental optimization. As the creator and host of the Sleep Is A Skill Podcast, she has facilitated discussions with experts like Dr. Kirk Parsley and Dr. Soroush Zaghi, bridging the gap between clinical research and practical application. Her weekly Sleep Obsessions newsletter has provided science-led insights for over seven years, focusing on circadian biology and wearable data interpretation. Recently, she was featured in the New York Post for her work on Orthosomnia, addressing the psychological impact of sleep-tracking technology. Eastman utilizes evidence-based methodologies, including CBT-I and ACT-I principles, to help high-performers navigate insomnia. Through her Sleep Is A Skill cohorts, she integrates tools like uBlockout systems and wearable feedback to assist individuals in synchronizing their biological clocks with solar time, positioning sleep as a vital pillar of metabolic and cognitive health.

Age: 42 years
Nationality: American
Education: Professional Training, Building Biology Institute

Age: 42 years
Nationality: American
Education: Professional Training, Building Biology Institute

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Recent Campaigns

	Advertisers	Week7/6	Week7/13
Aerin Medicalaerinmedical.com	Aerin Medical	2		Test in progress 8%
Orionorionsleep.com	Orion		1	Test in progress 8%
Sleep Doctorsleepdoctor.com	Sleep Doctor		1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BiOptimizers health, wellness & fitness	$780	0.0%	100%	96%	26.0ad units	Core Performer	+1
Mudwater food & beverages	$544	0.0%	100%	100%	14.0ad units	Core Performer	+1
Eight Sleep consumer electronics	$451	0.0%	100%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

235: Dr. Dan Pardi, Qualia CHO: Part 2: Mitochondria, NAD & Energy: The Cellular Blueprint for Better Sleep

0:00 / 0:54

Direct Response

2

#1

Run on 1x episode

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