MUD\WTR is a beverage company founded in 2018 by Shane Heath, specializing in coffee alternatives that promote energy and mental clarity without the jitters associated with traditional coffee. The company focuses on wellness, mindfulness, and ritual, using natural, organic ingredients to support mental and physical health.

MUD\WTR offers a variety of organic drink powders designed to provide a balanced lift in energy and focus. These products, priced between $20 and $40, include blends made from mushrooms and spices known for their health benefits. The brand has cultivated a loyal community, with over 130,000 monthly subscribers and approximately 443,000 customers in the past year. MUD\WTR emphasizes a holistic approach to wellness, positioning its beverages as part of a daily ritual rather than just another supplement.

The company has experienced significant growth, generating over $16 million in revenue in 2020 and projecting $60 million for the following year. MUD\WTR operates with a remote team and promotes a healthy startup culture, prioritizing employee well-being and fostering an environment that values rest and wellness alongside business success.