The Rock Drive Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rock Drive with Jay and Dunc delivers a high-octane, segment-based podcast experience, compiling the most entertaining highlights from their popular radio show. This podcast dives into an eclectic mix of topics, ranging from bizarre news stories and quirky current events to sports commentary, pop culture discussions, and humorous personal anecdotes. With an informal, irreverent, and fast-paced tone, the hosts engage listeners with 'mindbenders,' listener call-ins, and candid banter. It's designed for an audience that appreciates lighthearted, unscripted conversations, a blend of the absurd and the relatable, and a show that doesn't take itself too seriously, making it perfect for a lively listen during commutes or leisure.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

580

Instagram

558k

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 580 audience size, runs 58% host read ads and promotes 76% of ads for direct response advertisers.

Creator Influence

Rock Drive with Jay & Dunc

Jay Reeve and Duncan Heyde, known as Rock Drive with Jay & Dunc, are a dynamic radio duo on New Zealand's The Rock FM, extending their engaging content to a popular podcast, 'Not For Radio.' Their broadcast, streamed live on Rova.nz, is celebrated for its interactive humor and relatable discussions, often featuring listener contributions in segments like 'Nickname Ninjas.' Beyond entertainment, they actively champion social causes, notably through their long-standing partnership with Movember, which has raised over $200,000 for men's health since 2022. They also demonstrate environmental commitment with the 'Rock Forest' initiative, planting native trees alongside NOVUS Glass. Their authentic style and direct audience engagement have solidified their position as influential voices in New Zealand's entertainment landscape.

Nationality: New Zealander

Nationality: New Zealander

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/3	Week8/10
Heartland Chipsheartlandchips.co.nz	Heartland Chips	3	5	5	6		3	3	8	4	6			3		Longer term buy 42%
LinkedInlinkedin.com	LinkedIn			1	1				3		3	4	1			Longer term buy 33%
State Farmstatefarm.com	State Farm		1	3	3	1				1	2	1			1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Heartland Chips	$294	-80.3%	100%	76%	51.0ad units	Core Performer
Rover	$152	0.0%	100%	100%	31.0ad units	Core Performer	+1
Placemakers	$129	-100.0%	100%	91%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Old NZ Slang. 7th August 2026.

0:00 / 0:29

Direct Response

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#1

Run on 1x episode

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