The Mystery Hour (Nighty Night) Podcast Advertising - Audience, Sponsors & Contact

Overview

The Mystery Hour (Nighty Night) is an immersive podcast hosted by Rabia Chaudry, known for her work in true crime. This series delves into the captivating world of classic suspense and mystery, narrating curated short stories from the esteemed Ellery Queen and Alfred Hitchcock Mystery Magazines. Each episode presents a self-contained tale of intrigue, crime, and psychological suspense, drawing listeners into a realm inspired by the "Master of Suspense" himself. Ideal for fans of classic whodunits, crime fiction, and thrilling audio dramas, the podcast offers a sophisticated blend of literary storytelling and gripping narratives, appealing to those who enjoy unraveling complex plots and unexpected twists in the vein of vintage detective and suspense literature.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

39,340

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 39.3K audience size, runs 39% host read ads and promotes 96% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$3,391	0.0%	20%	100%	5.0ad units	Core Performer	+1
Alfred Hitchcock Mystery Magazine	$2,266	0.0%	100%	100%	4.0ad units	Core Performer
1-800 Contacts	$1,361	0.0%	50%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Swim at Your Own Risk

0:00 / 0:12

Direct Response

S

#1

Run on 1x episode

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