RHAP: We Know Big Brother Podcast Advertising - Audience, Sponsors & Contact

Overview

RHAP: We Know Big Brother offers an unparalleled deep dive into the Big Brother reality TV franchise, providing comprehensive recaps, daily live feed updates, and exclusive interviews with former houseguests. Hosted by experts like Taran Armstrong, the podcast goes beyond surface-level commentary, offering in-depth analysis of game strategy, social dynamics, and contestant psychology. It caters to both long-time fans and newcomers seeking to understand the intricate workings of the 24/7 reality show. Listeners can expect detailed breakdowns of gameplay, strategic insights, and a vibrant community discussion, making it an essential companion for anyone passionate about Big Brother and the broader landscape of competitive reality television. The show's distinctive approach of combining real-time updates with retrospective "deep dives" into individual player's games sets it apart, fostering a highly engaged and informed audience.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

37,460

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 37.5K audience size, runs 5% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn	1	1	1	4	19	30	17	22	24	14	Core Performer 83%
Lifelocklifelock.com	Lifelock	1	1	1	3	16	14	6	18	8	6	Core Performer 83%
McDonald'smcdonalds.com	McDonald's	1	1	1	1	4	8	20	12	17	6	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LinkedIn information technology & services	$36,688	+3433.7%	3%	100%	91.0ad units	Core Performer	+1
Quince retail	$24,911	+1600.0%	96%	100%	24.0ad units	Core Performer	+1
Starbucks retail	$21,352	+2200.0%	0%	19%	57.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BB28 Thursday Eviction Ep Recap, Week 5

0:00 / 2:49

Direct Response

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#1

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