The Mike Hosking Breakfast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Mike Hosking Breakfast is New Zealand's leading daily news and current affairs podcast, offering a sharp, opinionated take on local and international events. Hosted by Mike Hosking, the show sets the daily agenda by dissecting key political, social, and technological developments. Episodes feature insights from global correspondents, covering topics from government policies and alleged war crimes to social media regulations and advancements in self-driving technology. Targeting listeners who seek a comprehensive yet opinion-driven analysis of the day's headlines, this podcast provides a distinctive blend of hard-hitting news, political commentary, and societal discussions, making it essential for those who want to stay informed and engaged with the world's most pressing issues.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

240

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Direct Response

Brands with CTAs

GOOD

60%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 240 audience size, runs 32% host read ads and promotes 60% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/28
About Healthabouthealth.co.nz	About Health	2	1	1	1	1	1	1	1	1	1	1	1	2		2		Core Performer 67%
Chemist Warehousechemistwarehouse.co.nz	Chemist Warehouse				1			1		1			1	3		2	1	Core Performer 50%
Wayfairwayfair.com	Wayfair											6	2	4	3	9		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chemist Warehouse health, wellness & fitness	$74	-13.6%	45%	52%	29.0ad units	Core Performer	+1
About Health health, wellness & fitness	$73	-36.0%	90%	100%	20.0ad units	Core Performer
Bailey's Real Estate real estate	$70	-84.0%	15%	12%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Full Show Podcast: 21 September 2026

0:00 / 1:16

Direct Response

F

#1

Run on 1x episode

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Recent Episodes

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