The Middle with Jeremy Hobson Podcast Advertising - Audience, Sponsors & Contact

Overview

"The Middle with Jeremy Hobson" is an engaging national call-in talk show designed to bridge geographic and political divides across the United States. Hosted by public radio veteran Jeremy Hobson alongside DJ Tolliver, the podcast elevates the voices of everyday Americans living "in the middle of the story." By tackling pressing contemporary issues—ranging from education reform and technological shifts to economic challenges and national identity—the show fosters constructive, non-partisan dialogue. Featuring expert guests, policymakers, and live listener call-ins, it offers a refreshing, low-conflict space aimed at cultivating deep understanding rather than division. It is an essential listen for civic-minded audiences seeking thoughtful perspectives on the future of American society.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,220

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Direct Response

Brands with CTAs

GOOD

61%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 2.2K audience size, runs 7% host read ads and promotes 61% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/27	Week8/17
BetMGMbetmgm.com	BetMGM	1	2	2	1				Longer term buy 33%
San Pellegrinosanpellegrino.com	San Pellegrino					1	1	2	Longer term buy 25%
The Boston Globebostonglobe.com	The Boston Globe			1	2	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$137	-100.0%	0%	83%	6.0ad units	Core Performer	+1
The Boston Globe publishing	$117	+10.4%	0%	0%	4.0ad units	Core Performer	+1
San Pellegrino	$93	+100.0%	0%	0%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Economy Check-In: What's Getting Cut From Your Budget?

0:00 / 1:06

Direct Response

E

#1

Run on 1x episode

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