You Better You Bet Podcast Advertising - Audience, Sponsors & Contact

Overview

You Better You Bet is a dynamic podcast dedicated to the world of sports betting, hosted by Nick Kostos and Femi Abebefe. It offers an energetic blend of sharp analysis, "wagertainment," and up-to-the-minute coverage of major sports like NFL and College Football. The show dives deep into best bets, line movements, prop bets, and futures markets, providing listeners with actionable insights and strategies. Beyond just picks, it explores the emotional rollercoaster of sports gambling, from backdoor covers to bad beats. This podcast is essential for sports enthusiasts and bettors seeking both entertainment and informed perspectives to navigate the complex landscape of sports wagering.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

100

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 100 audience size, runs 10% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Nick Kostos

You Better You Bet represents a high-energy pillar of the Audacy Sports and BetQL Network, spearheaded by hosts Nick Kostos and Ken Barkley. The program delivers a specific brand of wagertainment that bridges the gap between traditional sports broadcasting and technical gambling analysis. Kostos, a veteran of CBS Sports and Bleacher Report, brings a high-tempo delivery to sessions like Hard Locks, while co-host Barkley leverages his ESPN production background to offer market-efficiency insights. The show focuses on moving lines across the NFL, NBA, MLB, and NHL, utilizing a multi-platform strategy that includes deep-dive podcasts and interactive social media segments. A recent win for the brand is the successful expansion of their live tournament coverage during March Madness, where they provide real-time bracketology and point spread reactions. By integrating guests such as Ryan McDonough and partnerships with BetRivers, the brand provides a transparent look at the betting landscape for their dedicated audience, the Real Ones.

Age: 42 years
Nationality: American
Education: Undeclared

Age: 42 years
Nationality: American
Education: Undeclared

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
BetMGMbetmgm.com	BetMGM	27	37	17	24	32	25	14	17	37	32	54	43	37	22	44	40	25	18	22	9	12	17	17	7	10	12	Core Performer 100%
Liberty Mutuallibertymutual.com	Liberty Mutual	6	1				1		9	52	38	61	15	16	15	21	14	5	7	12	7	7	7	6	1	4	3	Core Performer 100%
Navy Federal Credit Unionnavyfederal.org	Navy Federal Credit Union	8	10	6	11	10	8	6	9	10	15	22	17	17	6	16	15	7	2	10	3	6	3	2	3	4	3	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$1,333	-58.9%	70%	74%	1248.0ad units	Core Performer	+1
Progressive Insurance insurance	$354	-100.0%	5%	99%	318.0ad units	Core Performer	+1
Liberty Mutual	$317	-25.2%	0%	60%	306.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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Direct Response

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