The Michigan Insider Podcast Advertising - Audience, Sponsors & Contact

Overview

The Michigan Insider is combining all three of its podcasts, The Wolverine247 podcast, The Michigan Recruiting Insider, and the Michigan Basketball Insider into one mega-podcast. All your Michigan podcast needs in one place.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

24,351

Est. Podcast Downloads

17,160

Av. Youtube Views

7,191

Instagram

6k

YouTubers Subscribers

48k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 24.4K audience size, runs 8% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Sam Webb

The Michigan Insider serves as a primary source for University of Michigan sports journalism, operating as a key pillar within the 247Sports network. Headed by publisher Sam Webb, the platform delivers specialized reporting through core series like the Michigan Recruiting Insider and the basketball-focused Steady Droppin Dimes. The editorial team, including Steve Lorenz and Zach Shaw, provides deep-dive analysis into NCAA recruiting cycles, utilizing industry-standard tools like the Crystal Ball technology to forecast player commitments. A significant recent win for the channel includes its comprehensive on-the-ground coverage of Michigan's 2024 National Championship victory and the subsequent hiring of basketball coach Dusty May. Regular collaborative features like the MGoBlog Roundtable integrate diverse perspectives from the Wolverine media landscape. The production delivers professional studio broadcasts and exclusive player interviews, such as those with athletes Bryce Underwood and Trey McKenney, making it an essential resource for marketing professionals targeting the collegiate athletics demographic and Midwest consumer markets.

Age: 51 years
Nationality: American
Education: Bachelor's, University of Michigan

Age: 51 years
Nationality: American
Education: Bachelor's, University of Michigan

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week6/22	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Vrbovrbo.com	Vrbo						1		3	1		4	7	8	6	5	1	Core Performer 75%
BetMGMbetmgm.com	BetMGM	1	1	1	1		2	2			3		2	3	4	6	3	Core Performer 67%
Yaamava' Resort & Casinoyaamava.com	Yaamava' Resort & Casino		1		1	2	1	3	5			4		2	2	2	2	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Paramount+ entertainment	$22,501	+100.0%	0%	57%	94.0ad units	Core Performer	+1
Golden Limo hospitality	$11,060	+100.0%	100%	91%	22.0ad units	Core Performer
FanDuel	$9,372	-100.0%	3%	100%	34.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Is Bryce Underwood REALLY Michigan's biggest issue? Vance Bedford gets real - Steady Droppin Dimes

0:00 / 1:02

Direct Response

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#1

Run on 1x episode

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