The Medical Journal of Australia Podcast Advertising - Audience, Sponsors & Contact

Overview

The Medical Journal of Australia podcast offers an authoritative deep dive into the latest peer-reviewed research, clinical guidelines, and medical advancements published in Australia's premier general medical academic journal. Each episode features in-depth discussions with leading experts, including pharmacologists, immunologists, and urologists, on critical topics such as finding cures for chronic diseases like asthma and establishing national guidelines for male infertility. This podcast serves as an essential resource for medical professionals, researchers, and anyone interested in evidence-based medicine and public health policy, providing concise, expert-led insights into the scientific and practical implications of new medical knowledge within the Australian healthcare landscape.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

195

Est. Podcast Downloads

160

Av. Youtube Views

35

Instagram

552

YouTubers Subscribers

2k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

OKAY

33%

Host Read %

% of host read ads

GREAT

100%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 195 audience size, runs 100% host read ads and promotes 33% of ads for direct response advertisers.

Creator Influence

Virginia Barbour

The Medical Journal of Australia serves as a central digital platform for evidence-based clinical research and health policy analysis, led currently by Editor-in-Chief Professor Virginia Barbour. The channel translates peer-reviewed academic findings into accessible video formats, specializing in the long-running MJA Podcasts series. These episodes feature interviews with medical authorities, such as Professor David Lambert and Dr. Danielle Hitch, to address pressing topics like the Australian Child Maltreatment Study and the lived experience of Long COVID. A recent win for the platform is the 2024 Fertility Special Issue, which provided comprehensive clinical guidance on infertility evaluation and referrals for Australian general practitioners. Through technical formats like Critical Briefings and Vodcasts, the journal provides clinicians with data regarding surgical innovations, Indigenous health equity, and pediatric care standards. This commitment to distributing validated medical knowledge ensures that healthcare professionals remain informed on national prescribing habits and evolving surgical standards within the Australian healthcare system.

Age: 112 years
Nationality: Australian
Education: Medical Degree, University of Sydney

Age: 112 years
Nationality: Australian
Education: Medical Degree, University of Sydney

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Sandoz Australiasandoz.com.au	Sandoz Australia																									1			Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Macquarie University Hospital	$7	0.0%	100%	0%	3.0ad units	Test run
My Quit Buddy	$5	0.0%	100%	0%	2.0ad units	Test run	+1
Sandoz Australia	$2	+100.0%	100%	0%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌