3AW Breakfast with Ross and Russel Podcast Advertising - Audience, Sponsors & Contact

Overview

3AW Breakfast with Ross and Russel delivers a daily blend of local news, current affairs, and lighthearted entertainment, specifically tailored for Melbourne listeners. Hosts Ross Stevenson and Russel Howcroft combine sharp wit and humor with informative segments, covering everything from quirky local incidents and community stories to lifestyle topics like unique dining experiences. This podcast, featuring daily segments from their popular radio show, targets an audience keen on staying informed about their city while enjoying engaging banter and a comedic perspective on everyday events. It's ideal for those seeking a mix of local news, culture, and humor to start their day.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

OKAY

42%

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The Bottom Line

This show has an estimated 160 audience size, runs 42% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Kiakia.com	Kia	4	3	5	3	1	3	2	1	2		2	2	5	1	3	2	3	7	4	6	7	1	4	6	8	6	3	Core Performer 100%
Chumba Casinochumbacasino.com	Chumba Casino															10	2		13	2	1	1	1	4	2	1	1		Core Performer 83%
Harvey Normanharveynorman.com.au	Harvey Norman	2	1	1	1	1	1	1	2	1	1	1	1	1	1	1		1	2	1	1	1	2		1	1	2	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kia automotive	$373	-20.0%	18%	94%	225.0ad units	Core Performer	+1
McDonald's	$266	-100.0%	38%	86%	161.0ad units	Core Performer	+1
The White Glove Mover	$191	+18.3%	52%	2%	115.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

3AW Breakfast with Ross Stevenson & Russel Howcroft - Thurs 27th August, 2026

0:00 / 0:26

Direct Response

3

#1

Run on 1x episode

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