The Lab Report Podcast Advertising - Audience, Sponsors & Contact

Overview

The Lab Report, presented by Genova Diagnostics, offers an in-depth exploration into the evolving landscape of functional medicine and advanced laboratory diagnostics. Geared towards clinicians and health-conscious individuals, the podcast dissects complex health topics like gut dysbiosis and the utility of stool testing, emphasizing a root-cause approach to disease. Each episode blends scientific research with practical clinical applications, providing insights into optimizing health through a deeper understanding of the body's intricate systems, such as the microbiome. It serves as an educational resource for practitioners seeking to enhance their diagnostic toolkit and for anyone interested in the cutting-edge science behind personalized health and wellness.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,420

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 88% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week5/11	Week5/18	Week6/8	Week7/13	Week8/17
Genova Diagnosticsgdx.net	Genova Diagnostics	1	2	2	1	1		1	Test in progress 17%
Barks and Bubblyzeffy.com	Barks and Bubbly					1			Test in progress 8%
NBI Healthnbihealth.com	NBI Health						1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Genova Diagnostics	$346	-100.0%	82%	64%	11.0ad units	Core Performer	+1
Timeline health, wellness & fitness	$98	0.0%	100%	0%	2.0ad units	Test run	+1
Barks and Bubbly	$61	-100.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Navigating Autism and Finding Theo's Voice with Heather Acquavella and Dr. Jared Skowron

0:00 / 0:15

Direct Response

N

#1

Run on 1x episode

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