How Men Think Podcast Advertising - Audience, Sponsors & Contact

Overview

How Men Think is a candid podcast designed to help women understand male behavior, navigating the complexities of relationships, dating, marriage, and family dynamics with direct, "no sugar-coating" advice. Featuring celebrity guest-hosts and encouraging listener interaction, the show aims to demystify men's actions and words without "mansplaining." While its central theme revolves around male psychology and romantic relationships, recent episodes indicate a broader exploration of lifestyle and well-being topics, including health, fitness challenges like marathons, and alcohol consumption trends. This blend suggests a podcast appealing to an audience seeking both relationship insights and practical guidance for personal development and healthy living, delivered with an informative and engaging tone.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

25,240

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 25.2K audience size, runs 6% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Geicogeico.com	Geico		33	27	15	31	23	27	24	48	61	58	42	12	4	7	7	5	1	2	1	Core Performer 100%
Audibleaudible.com	Audible	3	11	11	3	5	4	2	2	5	5	5	7	40	33	47	21	14	8	8	6	Core Performer 100%
Grangergrainger.com	Granger			1		9	9	5	8	11	10	11	12	8	8	17	18	17	18	6	8	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$319,170	-72.1%	1%	99%	969.0ad units	Core Performer	+1
Geico insurance	$135,332	-85.8%	10%	30%	453.0ad units	Core Performer	+1
Premier Protein	$82,419	-100.0%	12%	96%	228.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Marathon Officials Finally Admit They Forced Runners To Race An Extra Half Mile!

0:00 / 0:34

Brand Awareness

M

#1

Run on 1x episode

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