The Ian Dempsey Breakfast Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ian Dempsey Breakfast Show is a vibrant, fast-paced morning radio podcast that keeps listeners informed and entertained with a dynamic mix of news, sports updates, guest interviews, and listener interaction. Hosted by Ian Dempsey, the show aims to bring audiences "up to speed on everything" in a light-hearted and engaging manner. A distinctive feature is the "Gift Grub" segment, which offers satirical impressions and comedic takes on current events and public figures, often focusing on sports and popular culture. This podcast is ideal for those seeking a comprehensive yet entertaining start to their day, blending informative content with humor and a lively atmosphere, appealing to a broad audience interested in Irish current affairs, sports, and light entertainment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 200 audience size, runs 4% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
AT&Tatt.com	AT&T				3			2	Test in progress 17%
Geicogeico.com	Geico	2	1	1	1				Test in progress 17%
Zip Recruiterziprecruiter.com	Zip Recruiter					1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Figs apparel & fashion	$32	0.0%	0%	100%	10.0ad units	Core Performer	+1
Geico insurance	$23	+100.0%	0%	82%	11.0ad units	Core Performer	+1
American Giant apparel & fashion	$18	0.0%	0%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Dermot Bannon Talks Architecture Advice (And Builder's Tea)

0:00 / 0:19

Direct Response

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#1

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