The Heart of Hospice Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Heart of Hospice podcast is dedicated to helping personal and professional caregivers who are caring for someone with serious illness. We're here to provide information and education so people can make informed choices about end of life care.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,580

Instagram

5k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 58% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Helen Bauer

Helen Bauer is a Registered Nurse and hospice veteran who translates 25 years of clinical bedside experience into accessible digital resources for families and healthcare professionals. Through The Heart of Hospice Podcast, she hosts deep-dive interviews with leading experts like Dr. Jessica Zitter and Hospice Nurse Julie to demystify complex medical levels of care, such as General Inpatient Care (GIP). A recent win for the platform includes the completion of a comprehensive series on Voluntarily Stopping Eating and Drinking (VSED), providing caregivers with a roadmap for rare end-of-life choices. Her work in partnership with the National Partnership for Healthcare and Hospice Innovation (NPHI) focuses on practical tools, such as the Advance Care Planning guide, which helps families navigate the transition from curative to comfort care. By focusing on caregiver resilience and patient autonomy, she provides a clinical yet empathetic bridge between the medical industry and the household during times of terminal crisis.

Age: 57 years
Nationality: American
Education: Bachelor of Science in Nursing, University (Not specified)

Age: 57 years
Nationality: American
Education: Bachelor of Science in Nursing, University (Not specified)

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Hospice Navigation Serviceshospicenavigation.com	Hospice Navigation Services							2	1	2	2	1					2	1	1	2	1	1	Core Performer 50%
Hospice Navigation Servicestheheartofhospice.com	Hospice Navigation Services	2							1			1					1	1			1	1	Longer term buy 33%
HALO Carehalocaregroup.com	HALO Care		2	2	2	2	2	2	2	2	2	2	2	2	2	2							Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BK Books	$1,386	0.0%	52%	100%	52.0ad units	Core Performer
HALO Care	$812	-100.0%	64%	100%	28.0ad units	Core Performer	+1
Hospice Navigation Services	$768	+100.0%	56%	100%	27.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How to Manage Death Anxiety With Social Worker Rosie Gaston

0:00 / 0:32

Direct Response

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#1

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