CareLab Podcast Advertising - Audience, Sponsors & Contact

Overview

Welcome to CareLab, the podcast that offers a lighthearted perspective on the serious challenges faced by the sandwich generation! Hosted by two passionate occupational therapists, CareLab dives deep into the unique issues affecting caregivers, from maintaining safety and function to ensuring a quality life for both the caregiver and the cared for. With recent episodes highlighting AI innovations supporting caregivers and financial strategies tailored for those juggling responsibilities for aging parents, listeners are guided by experts toward finding balance and peace of mind. CareLab provides a community for those navigating these waters, enriching the listener experience with practical tips, personal anecdotes, and candid discussions. This podcast is tailored for caregivers, health professionals, and anyone interested in enhancing everyday living through knowledge and camaraderie. Join us for informative yet fun conversations that empower and inspire.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

180

Est. Podcast Downloads

160

Av. Youtube Views

20

Instagram

68

YouTubers Subscribers

101

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 180 audience size, runs 88% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week4/6	Week5/18	Week6/8	Week6/29	Week7/20	Week8/3
Ask Samieasksamie.com	Ask Samie		1	1		1	1	1	Longer term buy 25%
Rairflowrairflow.com	Rairflow				1				Test in progress 8%
Higher Standards Caregiver Traininghigherstandardscaregivertraining.com	Higher Standards Caregiver Training	2							Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Ask Sammy	$41	0.0%	100%	100%	13.0ad units	Core Performer
Ask Samie	$35	+100.0%	100%	100%	12.0ad units	Core Performer
Higher Standards Caregiver Training	$30	0.0%	100%	100%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Re-release: Why TV doesn’t work for people with dementia

0:00 / 0:52

Direct Response

R

#1

Run on 1x episode

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