The Hard Ball Gets AFL Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Hard Ball Gets AFL Show is a dynamic and engaging podcast dedicated to Australian Rules Football, hosted by Hawthorn premiership player Xavier Ellis, 7NEWS sport presenter Ryan Daniels, and Nick Rynne. It offers a lively blend of expert analysis, team breakdowns, and fan interaction, making it essential listening for passionate AFL enthusiasts. Each episode delves into current league news, provides quick-fire insights on every team, and features a popular mailbag segment where hosts answer listener questions. The show's distinctive style combines professional commentary with humorous banter, appealing to fans who appreciate both in-depth tactical discussions and lighthearted takes on the sport. It's perfect for those seeking to stay updated on AFL developments, enjoy spirited debates, and connect with a community of fellow footy fanatics.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,862

Est. Podcast Downloads

120

Av. Youtube Views

1,742

Instagram

4k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

GOOD

81%

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The Bottom Line

This show has an estimated 1.9K audience size, runs 81% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Xavier Ellis

The Hard Ball Gets AFL Show serves as a key sports media property within the Seven West Media network, hosted by 2008 Hawthorn premiership player Xavier Ellis, 7NEWS sport journalist Ryan Daniels, and digital editor Nick Rynne. The production delivers AFL analysis through structured segments like the Two Minute Warning, which provides rapid-fire reviews of every team in the league. The hosts leverage their professional backgrounds to bridge the gap between elite athlete insight and breaking news reporting, particularly regarding Western Australian clubs. A staple of their output is the Mailbag series, where the trio addresses listener-submitted conspiracies and AFL inquiries, creating a direct feedback loop with their audience. Recently, the show launched its 2026 AFL Season Vibe Check and Over/Under prediction series, providing comprehensive projections for the league’s landscape. By integrating sports betting analysis via TABtouch multis and discussing trade rumors with insider accuracy, the show has become a primary source for Australian Rules Football commentary.

Age: 38 years
Nationality: Australian
Education: Melbourne Grammar School

Age: 38 years
Nationality: Australian
Education: Melbourne Grammar School

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Tabtouchtabtouch.com.au	Tabtouch	1	5	4	4	4	5	3	6	3	5	5	4	2	4	3	2	3	3	3	3	5	3	4		1	4	Core Performer 83%
Woodsidewoodside.com	Woodside						2	2	3	4	1	1		2		1		1	2	1	3	1	2	2	1		2	Core Performer 75%
Thirsty Camelthirstycamel.com.au	Thirsty Camel			1	1		1		1	3	1		1	1	1	1		1	1	1			1	1				Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tabtouch sports	$2,338	-7.0%	93%	97%	102.0ad units	Core Performer	+1
Woodside	$635	+130.5%	24%	0%	29.0ad units	Core Performer	+1
Thirsty Camel retail	$502	-50.0%	95%	89%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

TEAMS: Round 24 preview

0:00 / 0:18

Direct Response

T

#1

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