Thirsty Camel Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Founded in 1974 by an entrepreneurial group of publicans, United Inn-keeper Association Ltd (UIAL), is one of Australia's leading retail cooperatives. Member owned and operated from the very beginning, UIAL has successfully launched grown and operated liquor retail and on-premise brands including Innkeeper bottleshops, Liquorsavers, Drinklink and most notably Thirsty Camel bottleshops.

Launched by UIAL in 2007 Thirsty Camel bottleshops has become Australia's most recognised independent liquor retail brand. UIAL runs the sales, marketing and operations for Thirsty Camel Victoria, and is also responsible to delivering key marketing initiatives, including the highly-successful Hump Club consumer loyalty program for our Thirsty Camel state partners.

Driven by a culture of innovation and irreverence, a customer-centric focus, and with our retail members success at the heart of everything we do, United Inn-keeper Association Ltd is a partner of choice for our retailers, suppliers and customers.

Est Monthly Spend

Repeat Buy Rate

Direct Response

Est. Spend

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

‌

Top Shows

‌
‌
‌
‌
‌
‌
‌
‌

Ads

SATURDAY RUB | We've had Dog Poo Bill and Dim Sim Bill... Now we've got Woman's Day Bill!

0:00 / 0:34

Brand Awareness

S

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Shows	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
Triple M Rocks Footy AFL	Triple M Rocks Footy AFL 67%	4	3	3	3	3	5	5	3	4	4	2	3	4	5	3	5	6	6	3	5	6	5	Core Performer 67%
The Hard Ball Gets AFL Show	The Hard Ball Gets AFL Show 42%		1	1		1		1	3	1		1	1	1	1		1	1	1			1	1	Longer term buy 42%
Triple M Rocks Footy NRL	Triple M Rocks Footy NRL 42%			1						1	1	1		1		2	2	1				2	1	Longer term buy 42%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%