The Grey Nato Podcast Advertising - Audience, Sponsors & Contact

Overview

The Grey Nato offers an engaging and conversational deep dive into the world of adventure, travel, and high-end gear, with a particular passion for watches. Hosts Jason Heaton and James Stacey blend personal anecdotes of diving, driving, and exploration with detailed discussions on new watch releases, product reviews, and curated gift guides. This podcast caters to a dedicated audience of enthusiasts interested in the intersection of active lifestyles, sophisticated equipment, and the culture surrounding horology and adventure sports. It stands out by providing both practical insights into gear and a shared appreciation for the experiences these items facilitate, fostering a strong community among listeners who value quality, craftsmanship, and the spirit of exploration.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

16,620

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 16.6K audience size, runs 100% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week7/13
Ombrazombraz.com	Ombraz			1	Test in progress 8%
Orca Torchorcatorchstore.com	Orca Torch			1	Test in progress 8%
Time Piece Showtimepieceshow.com	Time Piece Show	1	1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tactile Turn	$2,451	0.0%	100%	100%	6.0ad units	Core Performer
Buffalo	$784	0.0%	100%	50%	2.0ad units	Test run
Adobe information technology & services	$781	0.0%	100%	50%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Grey NATO – 351 – Tactile Turn x TGN, Watch Writing, 3D Printing, Pen Collecting & More With Ed Jelley

0:00 / 14:14

Direct Response

T

#1

Run on 1x episode

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