Australian True Crime Podcast Advertising - Audience, Sponsors & Contact

Overview

Think nothing ever happens in your town? Australia's suburbs are home to some of the most mysterious and disturbing true crime cases in the world. Meshel Laurie is a true crime obsessive, and with the help of expert interviews with writers, victim/survivors, investigators and perpetrators, she probes the underbelly of our towns and suburbs, and uncovers the darkness at the heart of Australian life.

Hosted on Acast. See acast.com/privacy for more information.

Think nothing ever happens in your town? Australia's suburbs are home to some of the most mysterious and disturbing true crime cases in the world. Meshel Laurie is a true crime obsessive, and with the help of expert interviews with writers, victim/survivors, investigators and perpetrators, she probes the underbelly of our towns and suburbs, and uncovers the darkness at the heart of Australian life.

Hosted on Acast. See acast.com/privacy for more information.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,720

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 13.7K audience size, runs 6% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Adobeadobe.com	Adobe		4	3	6	3	3	1	1	1	1	6	2	1	2	5	2	2	2	7	1	Core Performer 100%
Vrbovrbo.com	Vrbo	3	2										3	3	2	7	6	18	2	6		Core Performer 67%
McDonald'smcdonalds.com	McDonald's	1	3	3	3						2	3			1	1	1	4	1	1		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Vrbo hospital & health care	$6,959	+282.9%	2%	67%	48.0ad units	Core Performer	+1
Adobe information technology & services	$6,330	+8.5%	0%	26%	46.0ad units	Core Performer	+1
Red Cross nonprofit organization management	$4,034	0.0%	0%	100%	29.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Old Rules of Organised Crime Are Changing

0:00 / 1:01

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