the goop podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The goop Podcast features Gwyneth Paltrow and Cleo Wade engaging with thinkers and changemakers to discuss wellness, beauty, and empowerment.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

164.4K

Est. Podcast Downloads

130.7K

Av. Youtube Views

52,718

Instagram

1.9m

YouTubers Subscribers

215k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

OKAY

48%

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The Bottom Line

This show has an estimated 164.4K audience size, runs 48% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Gwyneth Paltrow

Goop, curated by Gwyneth Paltrow, is a lifestyle brand exploring beauty, style, and wellness. The platform features its in-house 'G. Label' fashion line and a comprehensive range of 'Goop Beauty' products. Paltrow also hosts 'The goop Podcast,' which delves into diverse wellness and lifestyle topics through interviews with experts and thought leaders. A recent success for the brand includes the significant expansion of its Goop Beauty products into major retailers like Ulta Beauty and Bluemercury, making its clinically proven, clean beauty offerings more widely accessible. Goop continues to expand its physical presence with new retail locations such as Goop Lido and Goop Aspen, offering curated collections and experiences to its audience.

Age: 55-64
Nationality: American
Education: High School Diploma, Spence School

Age: 55-64
Nationality: American
Education: High School Diploma, Spence School

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29
Polestarpolestar.com	Polestar	1	1	1	1	1	1	1	1	1	1		Longer term buy 25%
Lancomelancome.com	Lancome			2	1	1	1		1	1			Test in progress 17%
AI Maxxingjoinaimaxxing.com	AI Maxxing											1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Airbnb information technology & services	$75,809	0.0%	100%	92%	13.0ad units	Core Performer	+1
Polestar	$51,701	-100.0%	100%	100%	10.0ad units	Core Performer
Botox	$36,743	0.0%	0%	88%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AI and Modern Dating With Esther Perel

0:00 / 1:16

Direct Response

A

#1

Run on 1x episode

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