The FP&A Guy Network Podcast Advertising - Audience, Sponsors & Contact

Overview

The FP&A Guy Network is an essential resource for finance professionals, offering a comprehensive exploration of Financial Planning & Analysis (FP&A), financial modeling, and the transformative impact of technology and AI on corporate finance. Hosted by Paul Barnhurst, this network features three distinct shows: 'FP&A Tomorrow' delves into industry trends and global talent; 'Financial Modeler’s Corner' masters the art and science of modeling; and 'Future Finance' examines AI and technology's role in shaping the financial landscape. Through expert interviews, practical advice, and deep dives into tools like NetSuite and Excel AI agents, the podcast equips listeners with cutting-edge insights and thought leadership to navigate the evolving world of finance, making it ideal for those seeking to enhance their skills and stay ahead of industry innovations.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

GOOD

64%

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The Bottom Line

This show has an estimated 100 audience size, runs 64% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Financial Modeling Institutefminstitute.com	Financial Modeling Institute		4	5	4		6	4			3	3	4	5	4		2	2	2			5	1	Core Performer 50%
QFlow.AIqflow.ai	QFlow.AI	3		2		2	2		2		2	3		2		2	3	3	1	3				Longer term buy 42%
The FP&A Guythefpandaguy.com	The FP&A Guy								2	2	2	2									1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Financial Modeling Institute	$122	-60.6%	81%	94%	84.0ad units	Core Performer
Campfire information technology & services	$107	0.0%	51%	84%	68.0ad units	Core Performer	+1
QFlow.AI	$78	+112.6%	35%	53%	60.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Can Financial Modelers Trust AI to Build Reliable Models? with Ryan Humphrey

0:00 / 0:41

Direct Response

C

#1

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