FP&A Unlocked Podcast Advertising - Audience, Sponsors & Contact

Overview

FP&A Unlocked is a professional podcast dedicated to empowering Financial Planning & Analysis (FP&A) professionals to elevate their strategic influence within organizations. Hosted by Paul Barnhurst, "The FP&A Guy," the show features insightful interviews with finance leaders and technology experts, exploring how cutting-edge tools like Power BI, AI, and modern ERP systems are transforming the finance function. Listeners gain practical strategies for data modeling, financial reporting, and adopting a "creator mindset" to drive actionable insights. The podcast emphasizes professional development, offering guidance on leveraging technology for career advancement and securing a strategic seat at the boardroom. It's essential listening for finance professionals seeking to master digital transformation, enhance their analytical capabilities, and lead with foresight in an evolving business landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

520

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GOOD

66%

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The Bottom Line

This show has an estimated 520 audience size, runs 66% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week8/3	Week8/10
The FP&A Guythefpandaguy.com	The FP&A Guy					2	2	2	2	2	2	1	Test in progress 17%
AI Finance Clubaifinanceclub.com	AI Finance Club										1		Test in progress 8%
Campfirecampfire.ai	Campfire	2	2	2	2								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Campfire information technology & services	$237	0.0%	59%	72%	29.0ad units	Core Performer	+1
The FP&A Guy	$145	0.0%	100%	100%	14.0ad units	Core Performer	+1
Corporate Finance Institute	$93	0.0%	0%	100%	14.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What 100 FP&A Episodes Taught Me About Career Growth, Failure, and the Future of Finance

0:00 / 0:54

Direct Response

W

#1

Run on 1x episode

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