The Erik Ainge Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Erik Ainge Show offers an unparalleled insider's perspective on University of Tennessee (Vols) athletics, primarily focusing on college football. Hosted by former UT and NFL quarterback Erik Ainge and Brian Rice, the podcast delivers in-depth analysis, game previews, and passionate discussions on current events like playoff rankings. It caters to dedicated Vols fans and college football enthusiasts seeking expert commentary and unique insights directly from a player's viewpoint. While occasionally touching on lighter topics, the core content provides a distinctive blend of sports news, strategic breakdowns, and cultural commentary surrounding the beloved Tennessee Volunteers, making it essential listening for anyone deeply invested in the team's performance and the broader landscape of college football.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,300

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 38% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Food Cityfoodcity.com	Food City	14	13	9	12	10	13	12	12	11	9	17	15	11	12	22	16	16	21	16	17	11	15	15	11	8	6	Core Performer 92%
Shopifyshopify.com	Shopify									13	10	8	16	10	12	5		12	15	12	11	7		6	4	1	3	Core Performer 75%
Colossal Productionscolossalproductions.com	Colossal Productions						1	2	3	2	1	2	1		2	4	2	2	1	1	2	1	3		1	1		Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Food City retail	$16,238	-26.3%	17%	48%	611.0ad units	Core Performer	+1
Shopify information technology & services	$4,402	-15.9%	4%	99%	166.0ad units	Core Performer	+1
Walk-On's Sports Bistreaux restaurants	$3,450	-100.0%	100%	93%	94.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The EA Show - Hour #3 (8.20.26)

0:00 / 0:11

Brand Awareness

T

#1

Run on 1x episode

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