The Doctor of Digital™ GMick Smith, PhD Podcast Advertising - Audience, Sponsors & Contact

Overview

The Doctor of Digital™ hosted by Mick Smith, PhD, is a dynamic podcast designed to demystify the complexities of digital marketing and empower businesses to maximize their online potential. Through insightful interviews with global CEOs, marketing managers, and industry experts, the show delivers actionable strategies, best practices, and success stories across various digital channels. Distinctive segments include '5-Minute Lunch Lessons' for concise tips, the 'TuneSmith Series' which uniquely explores marketing principles through the lens of hit music, and even narrative 'Burning serials.' Catering to entrepreneurs, business owners, and marketing professionals, this podcast offers a comprehensive guide to navigating the digital landscape, fostering growth, and inspiring transformation in both business and personal development.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

105

Est. Podcast Downloads

80

Av. Youtube Views

25

YouTubers Subscribers

247

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

40%

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The Bottom Line

This show has an estimated 105 audience size, runs 40% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week6/1	Week6/8	Week7/27
BetMGMbetmgm.com	BetMGM	1	3	2		Test in progress 8%
Shopifyshopify.com	Shopify		3	1		Test in progress 8%
Gen Digitalgendigital.com	Gen Digital				2	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$10	-100.0%	0%	100%	8.0ad units	Core Performer	+1
BetMGM	$9	-100.0%	0%	100%	7.0ad units	Core Performer	+1
IP Vanish information technology & services	$4	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Only Creative Process That Matters: How Saul Colt Built Word-of-Mouth Campaigns for Nike, Twitter & More Saul Colt Episode #DCLXIV

0:00 / 0:13

Brand Awareness

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#1

Run on 1x episode

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