The Dale Jr. Download Podcast Advertising - Audience, Sponsors & Contact

Overview

NASCAR’s 15-time Most Popular Driver and winner of two Daytona 500s, Dale Earnhardt Jr., hosts his very own podcast, The Dale Jr Download on Dirty Mo Media. Earnhardt raises the bar with unparalleled perspective, candid commentary, and fascinating, first-person insight into the life of a broadcaster, celebrated racer.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

210.4K

Est. Podcast Downloads

178.6K

Av. Youtube Views

32,625

YouTubers Subscribers

636k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 210.4K audience size, runs 43% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Ralph Earnhardt Jr.

Dale Earnhardt Jr. is a NASCAR Hall of Fame inductee and a leading voice in motorsports media. He offers deep insights into racing as the owner of JR Motorsports and Dirty Mo Media, where he hosts "The Dale Jr. Download" podcast and oversees other series like "Actions Detrimental with Denny Hamlin." Earnhardt Jr. also provides expert commentary as a NASCAR analyst for NBC Sports. He actively engages with fans through social media and participates in select CARS Tour events, maintaining his connection to the track. His recent "Earnhardt" documentary on Prime Video has been well-received, exploring his family's legacy and career. He further extends his influence through ventures such as co-founding High Rock Vodka and partnering with brands like Hard Rock Bet and Budweiser.

Age: 45-54
Nationality: American
Education: Associate's Degree, Mitchell Community College

Age: 45-54
Nationality: American
Education: Associate's Degree, Mitchell Community College

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Arby'sarbys.com	Arby's	6	4	5	6	1	4	2	3	6	10	9	13	10	8	8	9	15	5	9	8	13	9	12	7	11	2	Core Performer 92%
Ozempicozempic.com	Ozempic												1	4	4	6	4	8	4	4	4	4	5	5	8	8	2	Core Performer 92%
Indeedindeed.com	Indeed									2	3	4	4	4	3	2	4	5	2	1	2	3	6	5	3	5	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Arby's restaurants	$1,104,761	-15.9%	84%	64%	231.0ad units	Core Performer	+1
FanDuel	$626,993	-47.6%	88%	76%	112.0ad units	Core Performer	+1
Indeed information technology & services	$401,501	-30.7%	74%	100%	70.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Amy Left Dale Alone for 5 Minutes at Costco and This Happens

0:00 / 1:06

Direct Response

A

#1

Run on 1x episode

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