The Cycling Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Cycling Podcast offers an in-depth and analytical perspective on the world of professional cycling, led by experienced journalists Daniel Friebe and Lionel Birnie. Beyond mere race results, the podcast provides comprehensive coverage of Grand Tours, delves into rider news, team strategies, and critical discussions surrounding the sport, such as doping controversies and the evolving dynamics of major events like the Tour de France. It appeals to dedicated cycling enthusiasts seeking expert commentary, nuanced race analysis, and behind-the-scenes insights. Distinctive for its long-standing independent status and community engagement features like listener mailbags and an exclusive forum, the show combines timely news updates with insightful discussions, making it an essential listen for anyone passionate about road racing.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

18,080

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 18.1K audience size, runs 8% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Capital Onecapitalone.com	Capital One									1	1	7	3	4	3	8	2	4	8	2	7	1	5	8	1	2	Core Performer 92%
Vrbovrbo.com	Vrbo	2	1	3	5	3	4	7	1		1		4	4	1	2		1		3	1			1	2	2	Core Performer 58%
On Deckondeck.com	On Deck			2	4	4					1	2	1	1		2		3	9	2	2		3		2		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
MyWhoosh	$16,207	-100.0%	95%	95%	39.0ad units	Core Performer
NordVPN computer & network security	$16,116	-49.7%	100%	100%	33.0ad units	Core Performer	+1
Capital One financial services	$13,544	-12.6%	0%	71%	68.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S14 Ep117: Stage 22 | The Post-Tour de France Press Conference

0:00 / 1:56

Direct Response

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#1

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