The Virtual Velo Podcast p/b TheZommunique.com Podcast Advertising - Audience, Sponsors & Contact

Overview

The Virtual Velo Podcast offers a comprehensive and insightful exploration into the dynamic world of cycling esports. Hosted by industry experts Chris Schwenker and Emma Martin, the podcast delivers in-depth reporting, exclusive interviews with elite athletes and key figures, and balanced analysis of virtual cycling across platforms like Zwift and MyWhoosh. It delves into competitive strategies, athlete training, and the technological advancements shaping the sport, while also examining its global impact through initiatives like Team Africa Rising. Targeting cycling enthusiasts, esports fans, and professionals, the show provides a unique blend of news, educational content, and discussions on the challenges and future trajectory of this rapidly evolving discipline.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

201

Est. Podcast Downloads

140

Av. Youtube Views

61

YouTubers Subscribers

182

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Direct Response

Brands with CTAs

GOOD

60%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 201 audience size, runs 100% host read ads and promotes 60% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Stages Cycling	$1	0.0%	100%	0%	1.0ad units	Test run	+1
Star Trek Cycling	$1	0.0%	100%	100%	1.0ad units	Test run
Wahoo Headwind	$1	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 87: Team Africa Rising is Building a Virtual Racing Revolution Across Africa

0:00 / 0:57

Direct Response

E

#1

Run on 1x episode

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