The Chicago Bears Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Chicago Bears Podcast offers daily, in-depth analysis and insider coverage for dedicated fans of the NFL's Chicago Bears. Hosted by ESPN Chicago personalities, former Bears players, and NFL insiders, the show provides comprehensive game breakdowns, player performance evaluations, injury updates, and strategic discussions. It caters to both die-hard supporters and casual observers, delivering expert insights into off-season moves, in-season battles, and broader NFL narratives. With a professional yet passionate tone, the podcast distinguishes itself through its consistent daily content, exclusive access, and integration of fantasy football tips, making it an essential listen for anyone tracking the Bears' journey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,080

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

51%

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The Bottom Line

This show has an estimated 2.1K audience size, runs 51% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week4/6	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
City Colleges of Chicagoccc.edu	City Colleges of Chicago	9									1	2	4	3	2	3	2	2	Core Performer 67%
Advantageadvantagechevrolet.com	Advantage		1	1	2	1	2	2	2	1	1		2						Longer term buy 25%
Advantage Buick GMCadvantagebuickgmc.com	Advantage Buick GMC											1	1			1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Underdog sports	$4,231	0.0%	95%	95%	117.0ad units	Core Performer	+1
City Colleges of Chicago	$2,671	+100.0%	2%	100%	127.0ad units	Core Performer	+1
Hard Rock Casino	$1,405	0.0%	100%	65%	43.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ESPN 2026 Mock Draft: Zion Young Projected to Bears at No. 25 | Full Breakdown

0:00 / 1:47

Direct Response

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#1

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