Little Steven's Underground Garage - Coolest Conversations Podcast Advertising - Audience, Sponsors & Contact

Overview

Little Steven's Underground Garage - Coolest Conversations offers an intimate look into the world of music through engaging interviews with iconic and emerging artists. Hosted by The Mighty Manfred, the podcast delves into the creative process, career journeys, and the stories behind the "Coolest Song In The World This Week," as curated by Little Steven Van Zandt. Featuring legendary guests like Tom Petty and Alice Cooper, alongside contemporary talents, it provides a unique blend of music history, artist insights, and new music discovery. This show is perfect for rock and roll aficionados, music historians, and anyone passionate about the cultural impact and evolution of popular music, offering a conversational and appreciative exploration of the artists who shape the soundscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

620

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Direct Response

Brands with CTAs

GOOD

55%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 620 audience size, runs 10% host read ads and promotes 55% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/23	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Seminole Indian Gamingseminolehardrock.com	Seminole Indian Gaming	1	1	1	1	1	2	1	1	2	2		1		1	1		1	1	Core Performer 58%
Hard Rock Casinohardrock.com	Hard Rock Casino				1		2	1	1	3	2			2				1	1	Longer term buy 42%
Hard Rockseminolehardrocktampa.com	Hard Rock											1					1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hard Rock Casino	$423	-35.8%	14%	86%	65.0ad units	Core Performer	+1
Seminole Indian Gaming	$308	-56.5%	0%	11%	47.0ad units	Core Performer	+1
Hard Rock	$12	+7.5%	0%	0%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

42: Dave Hill: Coolest Conversation 6/18/26

0:00 / 0:45

Direct Response

4

#1

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