The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. Podcast Advertising - Audience, Sponsors & Contact

Overview

The Brutal Truth about Sales and Selling offers an unfiltered, experience-driven guide for B2B enterprise sales professionals. Hosted by a veteran with over 25 years in the field, this podcast cuts through conventional sales "fluff" to deliver actionable strategies and insights. It explores modern selling methodologies like the Maverick Selling Method, Challenger Sale, and Solution Selling, alongside practical advice on cold calling, leveraging LinkedIn, and navigating SaaS sales environments. The show targets ambitious salespeople, sales leaders, and managers seeking to enhance revenue, shorten sales cycles, and deeply understand customer buying patterns. With a direct, no-BS tone, it provides a distinctive blend of expert interviews, strategic frameworks, and personal development guidance, making it essential listening for those committed to mastering the evolving landscape of B2B sales.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

22,000

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 22K audience size, runs 99% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
B2B Revenueb2brevenue.com	B2B Revenue	3	3	4	4	2	4	4	3	4	3	2	2	3	1	2	2	3	2	2	2	2	2	1	Core Performer 67%
Covideocovideo.com	Covideo									2	1	1		1	1				1						Test in progress 8%
BombBombbombbomb.com	BombBomb																							1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
B2B Revenue	$48,044	-15.9%	99%	100%	104.0ad units	Core Performer	+1
Scratchpad information technology & services	$5,359	0.0%	100%	92%	13.0ad units	Core Performer
Covideo	$3,819	-100.0%	100%	71%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

THE SECRET QUESTIONS ONLY THE BEST ASK...

0:00 / 0:32

Direct Response

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#1

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