The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics Podcast Advertising - Audience, Sponsors & Contact

Overview

The Brainy Business demystifies the complex world of behavioral economics, translating the science of human decision-making into actionable strategies for business growth and societal impact. Hosted by sales conversion expert Melina Palmer, the podcast explores why people buy (or don't) and how businesses can leverage psychological insights to enhance sales, marketing, and innovation. Episodes feature expert interviews on topics ranging from disruptive innovation to environmental compliance, breaking down scientific concepts into practical tips for entrepreneurs, marketers, and leaders. This podcast is essential listening for anyone looking to understand consumer psychology, optimize business processes, and gain a competitive edge by applying scientific principles to real-world challenges.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,607

Est. Podcast Downloads

3,560

Av. Youtube Views

47

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 3.6K audience size, runs 96% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/24
The Brainy Businessthebrainybusiness.com	The Brainy Business	1	2	1	1	3	3	2	2	2	3	2	1	1	1	2		1	Core Performer 58%
Nudgestocknudgestock.com	Nudgestock																1		Test in progress 8%
On Your Feetoyf.com	On Your Feet										1								Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Brainy Business	$2,169	-11.7%	97%	100%	32.0ad units	Core Performer	+1
Texas A&M Human Behavior Lab Courses higher education	$502	0.0%	100%	100%	6.0ad units	Core Performer	+1
Bri Williams	$83	0.0%	0%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

592. Strategies for Confident Communication

0:00 / 0:51

Direct Response

5

#1

Run on 1x episode

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