The Bo and Them Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bo and Them Show is a classic rock morning show broadcast live from Dallas, TX, delivering a daily dose of music discussion, pop culture commentary, and entertaining banter. While rooted in classic rock, featuring deep dives into artists like Sting, Billy Gibbons, and Steve Miller, the show also explores broader nostalgic themes and general entertainment, as exemplified by discussions on topics such as drive-in theaters. This podcast targets classic rock aficionados, pop culture enthusiasts, and listeners seeking a lighthearted, conversational, and engaging start to their weekdays, offering a blend of musical insights and relatable lifestyle content with a distinctive morning radio personality.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

120

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 120 audience size, runs 92% host read ads and promotes 90% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Lone Star 925	$14	0.0%	92%	92%	12.0ad units	Core Performer
The Wilhite Law Firm	$6	0.0%	100%	100%	5.0ad units	Core Performer	+1
Good Guys Car Show	$5	0.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Warrant's Erik Turner Drops In! Also,it's One Hit Wonder Day! (Full Show 10.02.25 Ep. 1460)

0:00 / 0:23

Direct Response

W

#1

Run on 1x episode

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