Oil and Whiskey with Roadster Shop Podcast Advertising - Audience, Sponsors & Contact

Overview

Oil and Whiskey with Roadster Shop offers an exclusive, insider's look into the world of high-performance custom car building and hot rod culture. Hosted by the expert crew from Roadster Shop, the podcast delves into the latest automotive technology, intricate custom build processes, industry news, and events. Each episode features candid discussions, behind-the-scenes insights, and interviews with prominent figures in the car community, exploring the craftsmanship, design philosophy, and passion that drives the custom car scene. Targeting gearheads, automotive enthusiasts, and aspiring builders, this podcast provides a unique blend of technical expertise, community storytelling, and a celebration of the art and engineering behind iconic vehicles, making it essential listening for anyone passionate about custom cars and their evolving culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

81,450

Est. Podcast Downloads

4,520

Av. Youtube Views

76,930

Instagram

14k

YouTubers Subscribers

26k

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 81.5K audience size, runs 24% host read ads and promotes 72% of ads for direct response advertisers.

Creator Influence

Jeremy Gerber

Oil and Whiskey serves as the broadcast extension of the Illinois-based Roadster Shop, hosted by co-owners Jeremy and Phil Gerber alongside director Josh Henning. The group focuses on the technical intersection of high-end fabrication and the professional automotive trade, moving the classic muscle car industry into a performance-first era. They produce recurring segments such as Business Class to mentor shop owners and The Post-Bottle Call for informal industry networking. Recent production highlights include the 2025 On The Gas Award, a series dedicated to supporting rising talent in the custom automotive space. The brand frequently collaborates with high-profile industry figures like Chris Jacobs and the Ringbrothers, providing professional insights from the floors of the SEMA Show and Goodguys Rod and Custom Association events. Their work translates complex engineering concepts into accessible shop talk, bridging the gap between artisan craftsmanship and scalable automotive business operations for a dedicated audience of builders and collectors.

Age: 46 years
Nationality: American
Education: Professional Fabricator, Self-taught / Shop Mentorship

Age: 46 years
Nationality: American
Education: Professional Fabricator, Self-taught / Shop Mentorship

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/27	Week8/3	Week8/10	Week8/17
Good Guys Car Showgood-guys.com	Good Guys Car Show		1	2	1	2	2	1	1	1	1	1					Longer term buy 42%
USAAusaa.com	USAA	1						1					1	2	1	1	Longer term buy 42%
HP Tunershptuners.com	HP Tuners								1	1	1	1		1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Good Guys Car Show	$28,907	-67.9%	100%	47%	15.0ad units	Core Performer	+1
WeatherTech automotive	$18,652	0.0%	73%	100%	11.0ad units	Core Performer	+1
HRE	$11,729	0.0%	100%	0%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Brycen Smith of PRD Design

0:00 / 1:01

Direct Response

B

#1

Run on 1x episode

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