The Big Bad Morning Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Big Bad Morning Show delivers a daily dose of energetic sports commentary and analysis, broadcasting live from 'The FAN' radio station. Each weekday morning, a panel of hosts dissects the latest in the sports world, with a strong focus on recent game outcomes, individual player performances, and team strategies. The podcast captures the lively, opinionated discussions typical of morning sports radio, catering to dedicated fans who crave timely insights and hot takes on professional leagues like the NFL. Listeners can expect in-depth reviews of local and national sports news, engaging debates on key matchups, and expert ratings of player actions, making it a go-to source for passionate sports enthusiasts looking for comprehensive daily recaps and robust sports talk.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

260

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 260 audience size, runs 21% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LifeMed Institutelifemedinstitute.com	LifeMed Institute	11	9	8	4	7	15	11	20	12	6	14	9	11	11	15	6	5	6	15	16	15	16	8	4	3	2	Core Performer 92%
Jiffy Lubejiffylube.com	Jiffy Lube											11	9	16	9	15	20	12	11	14	20	18	19	17	8	16	6	Core Performer 92%
Anderson Automotiveandersonautomotive.com	Anderson Automotive								1		1	12	8	12	10	20	12	9	10	13	11	11	13	14	4	10	5	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jiffy Lube	$946	-18.3%	14%	1%	352.0ad units	Core Performer	+1
Progressive Insurance insurance	$905	0.0%	2%	100%	311.0ad units	Core Performer	+1
LifeMed Institute health, wellness & fitness	$823	+64.7%	32%	100%	288.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Thursday, August 20, 2026 - Hour 3 | 8AM EDT

0:00 / 0:57

Direct Response

T

#1

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