The BelTel Podcast Advertising - Audience, Sponsors & Contact

Overview

The BelTel offers an incisive look into Northern Irish current affairs, politics, and historical events through the lens of its top journalists. Hosted by Ciarán Dunbar, the podcast goes beyond headlines, providing in-depth analysis, investigative reports, and robust debates on key issues impacting the region. Recurring themes include political polling, sectarian history, and the intricate dynamics of Northern Irish society. It targets listeners seeking detailed, informed perspectives on local government, societal shifts, and the historical underpinnings of contemporary challenges, making it an essential listen for anyone interested in the complexities of Northern Ireland.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

600

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 600 audience size, runs 4% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Progressive Insuranceprogressive.com	Progressive Insurance		3	4	5	9	1	6	1	1	5	4	6	2	4	2				Core Performer 75%
Wayfairwayfair.com	Wayfair	2		1				2			8		2	3			2	3	1	Core Performer 58%
Grow Therapygrowtherapy.com	Grow Therapy			1	5	5			1	1	6	1	1	1	1					Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$410	+68.7%	3%	100%	63.0ad units	Core Performer	+1
NI Jobfinder staffing & recruiting	$397	0.0%	0%	100%	66.0ad units	Core Performer
Grow Therapy mental health care	$250	+88.9%	0%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Former Free Presbyterian minister jailed with Ian Paisley ‘dares’ colleagues to expel him

0:00 / 0:30

Brand Awareness

F

#1

Run on 1x episode

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