The Behavioral Observations Podcast with Matt Cicoria Podcast Advertising - Audience, Sponsors & Contact

Overview

The Behavioral Observations Podcast with Matt Cicoria offers an insightful, interview-based exploration into the scientific field of Behavior Analysis. Host Matt Cicoria engages with leading scientists and practitioners to delve into evidence-based strategies and innovative applications across various domains. The podcast covers critical topics such as trauma-informed behavior analysis, interventions for individuals with developmental disabilities like autism, functional behavioral assessment, and large-scale behavioral initiatives in educational systems. It bridges the gap between academic research and practical implementation, providing listeners with actionable insights, ethical considerations, and professional development opportunities. This show is essential for BCBAs, educators, mental health professionals, and anyone seeking to deepen their understanding of human behavior and its scientific modification.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,620

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

90%

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The Bottom Line

This show has an estimated 12.6K audience size, runs 90% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/6	Week4/20	Week5/11	Week5/25	Week6/8	Week6/29	Week7/20	Week8/10
Behavioral Observationsbehavioralobservations.com	Behavioral Observations		2	1	2	2	1	1	1	1	Longer term buy 33%
Safety Careqbs.com	Safety Care						2	2	2	2	Longer term buy 33%
HRIC Recruitinghricolorado.com	HRIC Recruiting	2	2		2		2		2	2	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Behavioral Observations	$11,588	-27.4%	97%	100%	39.0ad units	Core Performer
Frontera	$9,268	0.0%	93%	100%	29.0ad units	Core Performer
Behavior University	$9,205	+63.5%	100%	100%	27.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What is Gestalt Language Processing? Session 337 with Kathleen Oppenheimer

0:00 / 0:30

Direct Response

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