Behavior Bitches Podcast Advertising - Audience, Sponsors & Contact

Overview

Behavior Bitches demystifies human behavior by applying the principles of Applied Behavior Analysis (ABA) to everyday situations. Hosted by Behavior Analyst Liat Sacks, the podcast offers direct, no-nonsense explanations for common dilemmas, from relationship patterns and self-sabotaging habits to effective communication and leadership. Each episode breaks down complex psychological concepts into digestible insights, helping listeners understand the underlying functions of behavior in themselves and others. It's ideal for anyone seeking to improve their personal effectiveness, enhance social interactions, and gain a science-backed perspective on why we act the way we do, presented with an engaging and accessible tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

26,757

Est. Podcast Downloads

26,500

Av. Youtube Views

257

Instagram

54k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 26.8K audience size, runs 97% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Liat Sacks

Liat Sacks and Casey O'Neill-Lachman are Board Certified Behavior Analysts who translate complex clinical science into accessible lifestyle advice. Operating from professional studios in New Jersey and Florida, the duo hosts the Behavior Bitches Podcast, a series that applies Applied Behavior Analysis to modern challenges such as sexual addiction, high-conflict co-parenting, and true crime forensics. Their direct communication style bridges the gap between technical 'behavior babble' and practical application for a general audience. They recently expanded their specialized coverage with the series 'The Idaho College Murderer with Presley Wanner,' utilizing behavioral criminology to analyze public trials. Sacks further supports the field as CEO of StudyNotesABA, an educational hub that provides mnemonic-based test prep for aspiring clinicians. By hosting industry leaders like David Meltzer and Dr. Rob Weiss, they examine the function of behavior across business and mental health sectors. Their work specifically highlights modern, consent-based ABA practices and neurodiversity advocacy in professional settings.

Age: 41 years
Nationality: American
Education: Master of Science, Florida Institute of Technology

Age: 41 years
Nationality: American
Education: Master of Science, Florida Institute of Technology

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/11	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3	Week8/17
Study Notes ABAstudynotesaba.com	Study Notes ABA	1	1	1	1	1	1	1		1	1	1	1	1	1	1	1	Core Performer 50%
PairABApairaba.com	PairABA	1	1	1		1	1	1	1		1	1	1	1	1	1	1	Core Performer 50%
Encourage Coachingencouragecoaching.org	Encourage Coaching											1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Study Notes ABA	$17,373	0.0%	100%	97%	38.0ad units	Core Performer
PairABA	$15,562	-36.5%	95%	100%	19.0ad units	Core Performer
Seeking Integrity	$1,092	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Answers Are Overrated: How to Thrive in Times of Uncertainty with Elizabeth Weingarten

0:00 / 0:27

Direct Response

A

#1

Run on 1x episode

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