The Basement Yard Podcast Advertising - Audience, Sponsors & Contact

Overview

The Basement Yard offers a candid and humorous glimpse into the lives and minds of lifelong friends Joe Santagato and Frank Alvarez. This conversational podcast thrives on the authentic chemistry between its hosts, as they delve into personal anecdotes, observations on pop culture, and relatable everyday experiences. Episodes blend lighthearted discussions, comedic storytelling, and occasional seasonal themes, designed to entertain listeners who enjoy unscripted banter and feeling like they're part of a casual chat among friends. It's a go-to for those seeking a laid-back, humorous escape with familiar voices.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

279.7K

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 279.7K audience size, runs 55% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
HIMShims.com	HIMS	1		1	1			1	1		1		1	1		1		1			1	Longer term buy 42%
Squarespacesquarespace.com	Squarespace	1		1		1	2	1		1	1	1			1		1		1		1	Longer term buy 33%
BetterHelpbetterhelp.com	BetterHelp		1		1		1	1		1	1		1		1			1		1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Squarespace information technology & services	$192,750	+80.0%	100%	100%	19.0ad units	Core Performer	+1
BetterHelp mental health care	$169,951	+100.0%	100%	100%	17.0ad units	Core Performer	+1
HIMS health, wellness & fitness	$140,935	0.0%	100%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#568 - Frankie's Birthday Episode

0:00 / 1:00

Direct Response

F

#1

Run on 1x episode

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