The Bald and the Beautiful with Trixie and Katya Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bald and the Beautiful with Trixie and Katya offers a weekly dose of unfiltered, campy comedy from drag superstars Trixie Mattel and Katya Zamo. Known for their unique chemistry and irreverent humor, the duo delves into a wide array of topics, from their "fabulous lives in Tinseltown" and pop culture commentary on movies and television, to hilariously absurd hypotheticals and satirical takes on everyday life. Each episode is a masterclass in comedic banter, blending personal anecdotes with witty observations and a distinctive, often dark, comedic style. This podcast is a must-listen for fans of drag culture, LGBTQ+ voices, and anyone seeking an escape into the wonderfully bizarre and genuinely funny world of two iconic entertainers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

378.7K

Est. Podcast Downloads

225.3K

Av. Youtube Views

378.7K

Instagram

4.4m

YouTubers Subscribers

772k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 378.7K audience size, runs 35% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Brian Firkus & McCook

Trixie Mattel and Katya Zamolodchikova represent a powerhouse creative duo whose partnership transitioned from competitive television to a diverse media empire. They lead the long-form audio space with their podcast, The Bald and the Beautiful, which earned back-to-back Shorty Awards for Best Podcast. This production showcases their signature surrealist comedy and cultural commentary, bridging the gap between niche drag performance and mainstream entertainment. Their collaborative portfolio includes the enduring YouTube series UNHhhh and the Netflix-produced I Like to Watch, where they analyze digital and broadcast media. Beyond digital content, the pair has achieved commercial success as New York Times Bestselling authors of Trixie and Katya's Guide to Modern Womanhood. Their brand identity focuses on a mix of high-concept fashion, beauty expertise, and dark humor. Recently, the duo solidified their industry influence by securing a major distribution deal through Studio71, ensuring their unconventional comedic style remains a fixture in the comedy podcasting landscape.

Age: 37 years
Nationality: American
Education: Massachusetts College of Art and Design

Age: 37 years
Nationality: American
Education: Massachusetts College of Art and Design

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Wonderful Pistachioswonderfulpistachios.com	Wonderful Pistachios					1	1	1	1	1	2	2				Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile		1	1	2	1				1	1		3	1	1	Longer term buy 42%
American Expressamericanexpress.com	American Express	1	2	1		1	1	1	1		1	1				Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Airbnb information technology & services	$334,829	+87.7%	62%	73%	26.0ad units	Core Performer	+1
Squarespace information technology & services	$285,838	0.0%	80%	100%	20.0ad units	Core Performer	+1
HIMS health, wellness & fitness	$279,719	-55.6%	100%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Wear Your Virtue, Broadcast Your Bouquet with Trixie and Katya

0:00 / 1:27

Direct Response

W

#1

Run on 1x episode

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