The Bag Drop: Untold Stories in Golf Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bag Drop: Untold Stories in Golf offers a deep dive into the multifaceted world of golf, moving beyond scores and tournaments to explore the game's rich culture, community, and evolving landscape. Hosts Matt Considine and Dr. Kevin Moore provide expert insights and authentic discussions on topics ranging from the intricacies of USGA amateur policy and the impact of NIL, to the historical significance and architectural brilliance of renowned golf courses like Crystal Downs. This podcast caters to passionate golfers who seek a thoughtful, in-depth understanding of the sport's governance, design, and societal impact, blending personal experiences with broader industry analysis. It's a distinctive listen for those who appreciate the 'untold stories' and the profound connection between golf and life.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,491

Est. Podcast Downloads

1,260

Av. Youtube Views

231

Instagram

11k

YouTubers Subscribers

494

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.5K audience size, runs 100% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Matt Considine

Founded by Matt Considine in 2017, NewClub Golf Society operates as a nomadic private club that bridges the gap between public accessibility and the community of traditional memberships. The society produces cinematic, long-form content focused on golf course architecture, history, and the physical culture of walking the game. Their flagship series, The Bag Drop Podcast, features deep-dive discussions with industry figures like architect Scott MacPherson and personalities such as Roger Steele. Highlighting their commitment to visual storytelling, the recent Chicago Club Championship 2025 Zander Cut film provides an immersive look at competitive amateur play. NewClub collaborates with heritage brands such as True Temper and Jones Sports Co to advocate for sustainable golf practices and thoughtful design. By centering their narrative on the soul of the sport rather than technical instruction, they provide an intellectual perspective on modern golf lifestyle across documented trips to destinations like Sweetens Cove and the English Heathlands.

Age: 41 years
Nationality: American
Education: Not publicly disclosed

Age: 41 years
Nationality: American
Education: Not publicly disclosed

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week6/8	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Titleisttitleist.com	Titleist	1	1	2	2	1	2	2	2	2	2	2	1	2	2	1	2	2	Core Performer 67%
NewClubnewclub.golf	NewClub														1				Test in progress 8%
Towpath Credit Uniontowpathcu.com	Towpath Credit Union							1											Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Titleist apparel & fashion	$868	0.0%	100%	87%	39.0ad units	Core Performer	+1
NewClub	$64	-100.0%	100%	67%	3.0ad units	Test run
Towpath Credit Union	$16	0.0%	100%	0%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

3D-Printed Putters and the Science of Feel

0:00 / 0:20

Direct Response

3

#1

Run on 1x episode

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