No Laying Up is a popular golf media collective that originated from a college friends' group text in 2014. It has since evolved into a prominent voice for avid golf fans, known for delivering fresh, funny, and insightful analysis across various platforms. The core group includes Chris Solomon ("Soly"), Todd Schuster ("Tron Carter"), Phil Landes ("Big Randy"), Neil Schuster ("Young Neil"), and D.J. Piehowski ("DJ Pie"), supported by an expanding team of contributors. NLU's content portfolio is diverse, featuring their flagship podcast, highly regarded video travel series such as "Tourist Sauce" and "Strapped," detailed "Film Room" analyses of golf rounds, "Game Improvement" instruction content, and written articles on their website. They cover all major professional golf tours, including the PGA and LPGA Tours, major championships, international events, and dive deep into golf course architecture and history. Their style is characterized by candid opinions, humor, and a relatable "fanalyst" perspective, taking "serious things very unseriously, and take unserious things very, very, very seriously." Beyond content, NLU fosters a strong community through "The Nest," a membership platform offering exclusive access, forums, and events. They actively engage with their audience and industry figures, frequently interviewing professional golfers and key personalities. With major partnerships with brands like Titleist, FootJoy, and others, and their inclusion in the PGA Tour's Creator Council, No Laying Up has solidified its position as an influential and respected entity in the modern golf media landscape, continuously expanding its reach and content offerings while staying true to its roots as champions of the golf fan.