The Backpacking Podcast presented by Outdoor Vitals Podcast Advertising - Audience, Sponsors & Contact

Overview

The Backpacking Podcast presented by Outdoor Vitals offers a refreshing and humorous take on the world of outdoor adventure. Hosts Jeremiah Stringer and John Kelley blend personal trail experiences, practical backpacking knowledge, and lighthearted discussions to entertain and inform their audience. The podcast stands out by prioritizing fun and laughter, tackling topics from humorous 'backpacker nightmares' and trail etiquette to the impact of current events on national parks. It caters to both seasoned backpackers and aspiring adventurers who appreciate a conversational style, engaging stories, and a good laugh, while also gaining insights into the outdoor lifestyle and gear.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,660

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

26%

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The Bottom Line

This show has an estimated 4.7K audience size, runs 26% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27
LinkedInlinkedin.com	LinkedIn	1	1	1	1	1	1		1		Longer term buy 42%
Lifelocklifelock.com	Lifelock	1					1	1	1	1	Longer term buy 33%
Accentureaccenture.com	Accenture					1	1	1	1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Outdoor Vitals sporting goods	$2,837	-100.0%	100%	92%	39.0ad units	Core Performer	+1
State Farm insurance	$425	+100.0%	0%	78%	9.0ad units	Core Performer	+1
Sierra	$387	0.0%	0%	88%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

324 When Hammock Camping Goes Wrong

0:00 / 1:01

Direct Response

3

#1

Run on 1x episode

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