The Analytics Power Hour Podcast Advertising - Audience, Sponsors & Contact

Overview

The Analytics Power Hour is a highly practical and insightful podcast for professionals navigating the complex world of digital and business analytics. Hosted by seasoned experts, the show delves into cutting-edge strategies, best practices, and real-world applications of data. Each episode features a focused discussion on a specific analytics challenge or opportunity, ranging from optimizing small datasets for marketing and business growth to understanding data creation and interpretation through unconventional lenses like pop culture. The podcast aims to equip listeners with actionable takeaways, fostering a deeper understanding of data measurement, strategy, and implementation. It's ideal for data analysts, marketers, business leaders, and anyone seeking to leverage data effectively to drive decisions and improve performance in their organizations. The conversational yet expert-driven format makes complex topics accessible and engaging.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

89

Est. Podcast Downloads

3,380

Av. Youtube Views

89

YouTubers Subscribers

750

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GOOD

74%

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The Bottom Line

This show has an estimated 89 audience size, runs 74% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/27	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week8/17
AskWhyask-y.ai	AskWhy	1	1	3	1	1	1	1	1	1	1	1	Longer term buy 33%
Stapestape.io	Stape							1	1	1	1	1	Longer term buy 33%
Fair Gamefairgamebook.ai	Fair Game									1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
AskWhy	$27	-51.9%	76%	100%	17.0ad units	Core Performer
Fivetran information technology & services	$23	0.0%	67%	100%	15.0ad units	Core Performer
Recast information technology & services	$15	0.0%	50%	83%	12.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#301: It Turns Out Analysts Are Natural AI Crafters

0:00 / 1:39

Direct Response

I

#1

Run on 1x episode

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