Recast is a technology company based in Albany, New York, founded in 2021. It specializes in media measurement and marketing analytics, offering a Marketing Mix Modeling (MMM) platform that provides fast and accurate incrementality measurement. This platform helps marketers optimize their marketing spend by analyzing media performance over time.
The company’s core products include tools for incrementality measurement, time-varying ROI modeling, spike modeling for promotional events, and multi-stage MMM that combines marketing mix models with survival analysis. Recast emphasizes transparency and model quality, providing clients with open documentation and regular accuracy scorecards. With a team that includes over 30% PhD holders in math or statistics, Recast is committed to continuous improvement in its analytics.
Recast aims to eliminate wasted marketing spend by delivering a trustworthy marketing measurement platform. It is SOC 2 compliant and recognized as a Meta Measurement Partner, highlighting its dedication to data security and industry standards. The company serves marketers and brands looking to enhance their media budgets and improve marketing ROI through rigorous analytics.
Recast is a technology company based in Albany, New York, founded in 2021. It specializes in media measurement and marketing analytics, offering a Marketing Mix Modeling (MMM) platform that provides fast and accurate incrementality measurement. This platform helps marketers optimize their marketing spend by analyzing media performance over time.
The company’s core products include tools for incrementality measurement, time-varying ROI modeling, spike modeling for promotional events, and multi-stage MMM that combines marketing mix models with survival analysis. Recast emphasizes transparency and model quality, providing clients with open documentation and regular accuracy scorecards. With a team that includes over 30% PhD holders in math or statistics, Recast is committed to continuous improvement in its analytics.
Recast aims to eliminate wasted marketing spend by delivering a trustworthy marketing measurement platform. It is SOC 2 compliant and recognized as a Meta Measurement Partner, highlighting its dedication to data security and industry standards. The company serves marketers and brands looking to enhance their media budgets and improve marketing ROI through rigorous analytics.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
