Rothman & Ice Podcast Advertising - Audience, Sponsors & Contact

Overview

Rothman & Ice delivers a daily dose of energetic and opinionated sports commentary, primarily dissecting college football, with a strong emphasis on the Ohio State Buckeyes and their intense rivalry with Michigan, alongside comprehensive NFL coverage and local Ohio sports news. Hosts Anthony Rothman and Matty Ice blend in-depth analysis, game breakdowns, and player insights with a distinctive, often humorous and unfiltered style. The podcast features interviews with sports personalities and analysts, offering listeners a dynamic mix of current events, strategic discussions, and entertaining banter. It caters to passionate sports enthusiasts, especially those in the Ohio region, who appreciate a lively, engaging, and sometimes irreverent take on the world of sports.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

500

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Direct Response

Brands with CTAs

GOOD

56%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 500 audience size, runs 19% host read ads and promotes 56% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Pella Windows and Doorspella.com	Pella Windows and Doors						1		2		5	2	1	1	2	2	4	2	5	7	6	10	10	7	3	2	3	Core Performer 92%
Orthopedic Oneorthopedicone.com	Orthopedic One											4	5	5	4	5	5	4	5	3	5	4	4	5	2	2	2	Core Performer 92%
Behind the O971thefan.com	Behind the O	11	14	4	8	15	18	16	11	12	17	5	10	14	7	16	19	11	5	1	5	4	3	4	1		1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bet 365 gambling & casinos	$2,724	0.0%	20%	81%	535.0ad units	Core Performer	+1
Behind the O	$1,843	-71.3%	2%	69%	359.0ad units	Core Performer	+1
Pella Windows and Doors building materials	$1,759	+1.4%	26%	0%	352.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Rothman & Ice August, 4, 2026

0:00 / 0:14

Brand Awareness

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#1

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