Sunday Miscellany Podcast Advertising - Audience, Sponsors & Contact

Overview

Sunday Miscellany is a long-running Irish podcast offering a contemplative blend of radio essays, poetry, and complementary music. Each episode delves into diverse themes, from profound historical events like the War of Independence and its human impact, to reflections on nature, literature, and cultural identity. The podcast distinguishes itself through its thoughtful narrative style, featuring contributions from various writers and voices, creating an enriching and reflective listening experience. It appeals to an audience interested in Irish culture, history, literature, and the arts, seeking insightful perspectives and a moment of quiet contemplation on Sunday mornings. The show's enduring legacy since 1968 highlights its unique ability to capture the essence of human experience through a literary and auditory lens.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

540

Instagram

2k

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 540 audience size, runs 80% host read ads and promotes 70% of ads for direct response advertisers.

Creator Influence

Sunday Miscellany

Sunday Miscellany operates as a cornerstone of Irish cultural media, broadcasting a curated blend of new writing and complementary music on RTÉ Radio 1 since 1968. The format features short, first-person essays and poetry read by the authors, spanning themes of heritage, travel, and social history. Notable recurring segments include the Miscellany50: The Archives series, which revisits classic contributions from literary figures like James Plunkett and Benedict Kiely. The production frequently moves from the studio to the stage through the Miscellany Live initiative, partnering with major events such as the Ennis Book Club Festival and Listowel Writers’ Week. A recent milestone is the Sunday Miscellany: A Selection 2023–2025 anthology published by New Island Books, showcasing contemporary scripts from writers like Anne Enright and Paul Howard. Each December, the annual Christmas Miscellany concert at the National Concert Hall pairs contributors with the RTÉ Concert Orchestra for a sold-out broadcast of seasonal reflection and performance.

Age: 58 years
Nationality: Irish

Age: 58 years
Nationality: Irish

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Recent Campaigns

	Advertisers	Week2/23	Week4/20	Week4/27
Cash Avalanche Casino Slotcashavalanche.com	Cash Avalanche Casino Slot			1	Test run 0%
Castle Island 800castleislandcastle.com	Castle Island 800		1		Test run 0%
Ennis Book Club Festivalennisbookclubfestival.com	Ennis Book Club Festival	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ennis Book Club Festival	$8	0.0%	100%	100%	2.0ad units	Test run
Cash Avalanche Casino Slot	$6	0.0%	0%	100%	1.0ad units	Test run	+1
TaylorMadeHR entertainment	$5	0.0%	0%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Melody, Meaning and Morning Dew

0:00 / 0:30

Direct Response

M

#1

Run on 1x episode

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